Shout-Out to the People of Virginia for their Hat orders. Packages are on its way.
New Era, known for its on-field caps of the MLB and NFL leagues has entered a new division of Sports – Golf! If you’ve ever seen a game of golf. You’ll notice that golfers frequently wear hats. Their hats are made slightly different from MLB Fitted Hats and Snapbacks. Golfers hats have a sloping crown and u-shaped long bill. They frequently wear the Titliest hats.
But now a new player has entered the arena. He’s already an established giant in the hat making game and his name is New Era. New Era is establishing a foothold in the golfing community and is now producing Snapback Hats for its players.
The company’s signature golf design is the Contour Tech hat. This is the only hat to feature CoolSkin technology, a fabric that can absorb heat from key areas and reduce the player’s skin temperature.
All hats will feature a performance sweatband with MicroEra, used to reduce odor and eliminate sweat stains. Plus, the hats will be designed with Contour-Bonded technology, which assembles the cap without stitching to make the headwear lighter.
The hats feature the company’s newest propriety technology, Outlast, a fabric that is capable of storing and releasing heat depending on weather conditions.
“This is taking headwear in general into a difference universe,” said E.J. Flammer, New Era senior marketing manager for golf.
Five hats in seven colors will be available in stores mid-March. So if you a golf fan. Check it out!
The results are in for the Best Selling Cap for month of March. With an outstanding sell of 794 hats. Our Golden Skull Cap is our Best Selling Cap for the Month of March. People from all over the Globe have been putting their orders in after they saw Wiz Khalifa sporting the Cap at his performance at an awards show. The demand for this hat got so serious that we sold out of our in-house stock in the 1st week of March. As we started to run low we immediately contacted our manufacturer to start production on more Golden Skull Caps. We ran out so fast that we went 3 days with no caps at all. Out of stock!
As we have hardcore customers they still put in orders. As we got the shipment from our Manufacturer we shipped out orders with an extra piece of accessory from our Wood Jewelry Collection. The extra accessory was for the love we got for our customers.
The Golden Skull Snapback Cap is made of an assortment of Shiny Jewels, Gems, and Buttons.But the main part that everyone loves is the Golden Skull with spikes around it on the crown of the hat.
It sticks out as a symbol of success. The bill of the hat has a Golden Plate on it. Also a main piece
of the hat that everyone talks about is the Golden Chain that wraps around where the crown meets the bill.
As any seasoned marketer and/or advertiser will tell you. Sex and Violence Sells! There’s something about these two elements that naturally grab our attention. For example, Godaddy showcases steamy commercials especially during the Super Bowl. Such imagery and sound stimulates men and when it’s time to do business. Consumers choose what satisfied them. And that’s why GoDaddy is the #1 domain registry in the world.
But I’m not about to give a marketing lesson. We sell Snapback Hats! So since we market to the Urban HipHop Community, Sex and Violence comes along with it. On any given day you’ll see Rappers wearing our hats in there Music Video’s and other media material. The Rap Group Migos just recently wore our hats in a MTV interview. They spoke of the violence and sex in their songs.
But unbeknownst to us one of our customers took it to the max when he sunt us a video of him Deep Dicking some Light Skinned Long Hair Thick Chick. We had a little promo for our core customers and asked them to send us photo’s and video’s of them wearing our hats. And I admit, we got some pretty interesting material. But none like the one who sunt us the sex video.
Me and my colleagues (Mostly Male) sat in our seats with mouths drop like “O My”, here’s a guy screwing a nice looking chick while both of them are wearing our hats. She was wearing our Pink Queen Snapback Hat, while he was wearing our Black Darkside Skull Hat. He was some goon smoking weed and throwing up gang signs while screwing this sexy chick. But he’s cool with us as he’s a valuable customer.
As we sat back contemplating what to do with this special content we landed on the subject of “Can Sex Sell Snapback Hats”? On a deeper level, given who our target market is. We believe so, so here is the sound of the video of the dude fucking some chick while wearing our Snapback Hats
Lately, Theirs been a lot of talk about “Snapbacks making a comeback”. People stated that Snapbacks were in style in the 80s and early 90s but took a turn South for awhile. But theirs a problem with that train of thought, especially to a true Hathead. Ya see to us Hats never go out of style. To us, when one got old or dirty we simply bought another. Overtime a collection is built and next thing it know, you have a hat for everyday of the year. To a true hathead their is no downtime.
To this day, I can’t count how many Ny Fitted Hats I’ve owned from New Era. I’ve had at least 20 in my lifetime. All styles and colors. Fitted and Snapback. There are Hats that never go out of style and the NY fitted Hat is one of them. In fact, I bought a fresh new crispy one just last week. From your favorite rapper to best entertainer. At some point you’re gonna see them in the finest of Headwear.
This is where we SkichDesigns come into play. A hat manufacturer hailing from the urban streets of Chicago. We do hats! Because we know tru hatheads constantly seek for those Hats that never go out of style. The attention is in the detail and the highest quality of work. That’s why we came into the game and strive for success and succeeded in our mission to become the best we can in the Snapback Hats game. We design Hats that never go out of style!
It was a nice warm winter day in the city so we decided to take A Winter Photoshoot of Our Snapback Hats. We were sitting in SkichDesigns offices and grabbed a few of the display hats off the shelves and headed to the park with Camera in hand. The sun was shining just right and the snow was nice and fluffy. We couldn’t resist taking our High Quality Snapbacks out for a shoot. Below are a few pictures and also a video:
As you can see we aim to please when it comes to Snapbacks. This isn’t a game to us as we’re hatheads. We need and demand our manufacturers send us our product in it’s Highest Quality. If not, we send it back. Stepping out in the world has a statement and having fashionable headgear is mandatory. So until next time, Peace Out HatHeads…
So I’m sitting back in the SkichDesigns Office and the FedEx man rings the bell and has a package in hand. I was wondering what it was for as I wasn’t expecting any packages so I answer the door and it’s a package for me in a White Box. I immediately start to blush because it’s mailed from New Era and they typically send out hats in these type of boxes. New Era send fitted hat as gift!
I opened it up and it’s a Chicago Bulls(My City!) Fitted Hat along with a keychain you can wrap around your neck and a note thanking me for being a consultant to them. And then I thought, O, thanks! lol, the only thing they asked me (as a consultant) was what hat would I choose between two. I chose one and they title me “Consultant”, which is cool but it’s cooler they sent me this Brand New Fresh Chicago Bulls Fitted Hat… Peep the pics:
New Era, in all it’s creativity has dropped another Gem – A Chicago Bulls Suede Snapback Hat. A limited edition cap for the NBA All Star Weekend. New Era has partnered with Jay Z and Lebron James associate Emory Vegas Jones and Kelton Crenshaw to bring the collection of hats. It’s only available at Roc N’ Sole in Brooklyn, Ny over the All Star Weekend.
New Era release a statement:
New Era Cap, the leading global headwear brand, has partnered with Emory Vegas Jones of Roc Apparel Group and industry insider Kelton Crenshaw to release a variety of custom, never-before-seen caps that will be unveiled during NBA All-Star Weekend. Retail versions, which differ slightly in design and material, will hit retail stores later this year.
Having first partnered on the wildly successful footwear project, “The Brooklyn Zoo” for Jay Z back in 2012, Emory and Kelton began cultivating the New Era relationship in 2014. Both industry heavyweights helped release some of New Era’s most successful caps – the OTR Tour, Roc Nation’s Paper Plane cap and even a custom Cleveland Cavaliers cap for LeBron James in which he wore during the CFB National Championship.
“Given our strong relationship and mutual synergy, we knew there wasn’t anyone better to oversee this initiative. With New Era having been founded in the state of New York and the fact that NBA All-Star Weekend is being held in NYC this year, Emory and Kelton were the obvious choices for this collaboration as they have deep local connections and are rooted in the iconic NYC culture,” said EJ Flammer, Senior Marketing Manager, Basketball of New Era Cap.
The new designs, dubbed as “NBA Suede Pack” will be unveiled during NBA All-Star Weekend and will feature five NBA teams, Brooklyn Nets, Cleveland Cavaliers, Chicago Bulls, New York Knicks and Oklahoma City Thunder, with two different styles per team. The caps for Chicago Bulls, NY Knicks and Oklahoma City Thunder will each feature one in full color and another in black suede with full color logo and engraved gunmetal buckles. The Cavaliers cap will feature the same styles except the colored version will feature a gold buckle instead. Both caps for the Nets are black with one style featuring a grey under visor. All caps have “NYC ‘15” stitched on the side panel strap and strap backs will be made out of leather.
“To us, New York represents a classic environment and therefore using a corresponding material like suede made it an easy process. I figured we could do it in a way where we could do something really cool at the right price point that would also resonate with all fans, both celebrities and consumers,” said Emory Jones.
The second wave of products will be released widely for the mass consumer later this year. The caps will feature take down versions of the original designs and sold at a lower price.
“We wanted to bring our NBA All-Star designs to a broader consumer and make it a little more accessible. We actively believe that everyone deserves to be able to express themselves, no matter the price point,” said Kelton Crenshaw
The exclusive, limited supply of initial NBA Suede Packs will be available at Roc N’ Sole in Brooklyn, New York, starting Saturday, February 14th.
If you like these hats you’ll love our Exclusive Snapback Hats.
As we march towards our goal as a leading force in the Snapback Hats game. We’re mindful that we have a lot of work ahead of us. Yuh see, our goal is to compete with the gargantuous beast that is New Era. I know, we have our work cut out for us as New Era been producing hats for nearly a century. But a great man was said to be great, you have to compete with greatness.
We’re taking baby steps. We have our stores and the site where you can buy our Snapback Hats setup and we’re doing pretty good numbers. But in order to grow we must advertise so we’re investing in a heavy street promoting campaign for the summer of 2015. We already got Sticker Promo Items floating thru the city. A technique to “plant the seed” for the full onslaught. We post them in gas stations, corner polls, bus stops, and train stations. It get impressions of about 300K a day. People love that a homegrown Snapback Hats business is in the city. They flock to the site to put in orders and a flurry of calls asking where can they cop one.
But to go back to the topic, these sticker snapback promo items is just the tip of the iceberg. It’s still winter so come April 2., Stickers, Posters, Flyers gonna invade the city so bad that people are gonna ve forced to buy from us. Every nook and cranny gonna have our snapback hats promo items posted on it. So until the front of summer begin, we’ll continue our light weight sticker campaign. We will conquer!
There is a single, solitary, primary reason I’m making this blog post. It is to inform the word of our prowess as Snapback Hats designers. It appears some (even elite folks) got the game misconstrued. When you talk about Snapback Hats you have to realize this shit flows through our bloodstream. It’s part of us. It’s our passion.
As we embark on the realization of the dream of becoming an elite force in the hat game. We know we’re gonna bump into doubters and obstacles. All goals are met with hardships because if it was easy everyone will be doing it. We know that we have high mountains to climb and rough terrain to pass. But we suited and booted and we will conquer. To be on a level of New Era one has to be passionate about this shit. Our present is full of hustle and bussle because our eyes are set on a future of success. We talking $100Mil a year type shit!
Currently, we have a variety of exclusive Snapback Hats. We sell them online on our homesite of course and we sell them locally in stores. Our stores are selling because we run a heavu marketing campaign throughout the city. Posters, Flyers, Parties, etc. However, our online game is hard as we’re reaching consumers from all 4 corners of the earth. That’s why we run promo’s on social media and google. We do everything in our power to reach our target market. We’re so passionate about our business that we often go over budget to assure we promote accordingly.
You may see our hats worn by your favorite actor, rapper, or sports players. We at times give it to em free and snap pics as it trickles down to their fans sending us enquires on our hats. They’re rules to marketing and we’re playing by them. We do the same to fashion magazines and bloggers.
We’re looking to take over this Snapback Hats game and we won’t stop ever. We won’t get content as we’re always seeking a new design or style to feed to the public.
So until then, God bless you all and go on over to our products page to choose a cap!